Reading Terminal Market

Reading Terminal Market

Market News

Market Closed Memorial Day

Happy Memorial Day

The Reading Terminal Market will be closed on Monday, May 30th for Memorial Day, and will reopen on Tuesday, May 31st at 8am. 

Exciting Events on Filbert Street

Join us this summer and fall for a series of exciting events outside on the 1100 block of Filbert Street.



Franklin Flea

Saturdays May 28 and June 18, 11am-6pm

We are partnering with Franklin Flea in May and June to bring you a market featuring up to 40 vendors selling vintage, reclaimed, and locally handmade goods.  The Filbert Street corridor between 11th and 12th Streets will be closed off to vehicular traffic and will also feature live music and additional customer seating. 



Filbert Street Flower Market

Saturdays June 25, July 30, August 27, and September 24, 10am-4pm

In partnership with the Pennsylvania Horticultural Society, we are presenting a monthly flower market featuring several garden supply vendors offering plants, flowers, seeds, gardening supplies and more during the summer months. The Filbert Street corridor between 11th and 12th Streets will be closed off to vehicular traffic and will include an outdoor seating area, live music and an information hub for gardening advice and interactive demonstrations. The Filbert Flower Market is in memory of Michael Holahan who, with his wife Julie, owned the Pennsylvania General Store, and passed away suddenly in March. A former president of the Reading Terminal Market Merchants Association, Holahan had conceived the idea to create an outdoor flower market before his death.  



Sidewalk Sizzle and Ice Cream Freeze

Saturday, July 16, 10am-4pm

Join us for the quintessential summer festival featuring ice cream and BBQ grills!


PA Dutch Fest 2011 640x480 

Annual Pennsylvania Dutch Festival

Saturday, August 13, 8am-5pm

Celebrate the traditions, foods and crafts of the Pennsylvania Dutch at the annual Pennsylvania Dutch Festival. The three-day festival will take place in the Market’s Center Court seating area and will feature handmade crafts and traditional foods.   On Saturday, the festival also moves outdoors on Arch Street to create a country fair in the city. Amish buggy rides and horse drawn wagon rides around the Market, a farm animal petting zoo, and live bluegrass music round out the entertainment.


IMG 2273 640x480

Annual Harvest Festival

Saturday, October 15, 10am-4pm

Bbring the entire family to celebrate the foods of the Pennsylvania harvest at the Market’s annual Harvest Festival. Filbert Street (aka Harry Ochs Way) will be closed to vehicle traffic and transformed into an urban farm with hay bales and corn stalks.  Don't miss our fabulous beer garden featuring fall brews and delicious snacks.  Kids and adults alike will have the chance to climb on an authentic farm tractor for a hay ride around the Market, take a photo in a pumpkin patch, enjoy delicious seasonal foods and treats, listen to live music, and more.




Request for Proposals: Graphic & Web Design and Social Media Communication Services

rtmdiamond 640x466


Graphic & Web Design and Social Media Communication Services

Proposal Deadline June 8, 2016

Introduction: Reading Terminal Market Corporation (RTMC) is a 501c3 non-profit organization tasked with maintaining the architectural and historical character and function of the Reading Terminal Market as a public market providing a wide variety of fresh and prepared foods.  RTMC is responsible for developing an advertising campaign, consistent with the Reading Terminal Market brand, that includes print ads, posters, banners, brochures, website, social media and more that is used to communicate the Market’s core messages to the public.

The Opportunity

The Reading Terminal Market Corporation is seeking a full-service firm (or collaborative partnership between firms) to support its graphic/web design and electronic communication needs.  The firm(s) would work with RTMC to:

  • Lead the Market through a new branding and aesthetic design process that reflects the Market’s current strategic plan;
  • Spearhead the design of the Market’s branding, marketing, and collateral materials from conception to production, reflecting the new branding campaign, and translating marketing goals visually across existing and new solutions that ensures consistency across materials;
  • Redesign (with improved mobile accessibility) and serve as webmaster for the Market’s website;
  • Participate in efforts to improve the quality of the Market’s website, social media, electronic publications;
  • Creates, updates, maintains, and publishes website graphics and content;
  • Ensure that all design elements, templates, and finished solutions work within a variety of browser types and screen settings along with the constraints set by development and design;
  • Develops and maintains relationships with printing vendors, negotiates rates and manages bids and contracts

Specifically, the responding firm(s) should submit a proposal which separately provides a scope of work and respective cost for the following elements of the Market’s design and communication needs:

1) a redesign of the Market’s branding and marketing aesthetic that reflects the Market’s current strategic plan but embraces the Market’s history and unique characteristics;

2) a redesign of the Market’s website (including a mobile friendly website) that reflects the new branding/marketing aesthetic as well as functionality reflective of the Market’s strategic priorities (the Market’s current website is written in Joomla but the use of other platforms may be considered);

3) provides on-going graphic and web design services, on retainer, that provide the Market with a variety of communication materials and collateral including, but not limited to the following:


  • Ads
  • Rack cards
  • Juror cards
  • Tenant directories
  • Door signs
  • Posters
  • Banners
  • Other signage
  • Table tent cards
  • Fliers
  • Event invitation packages
  • Event postcards
  • Gift card backers
  • Gift card graphic
  • Letterhead & envelopes
  • Business cards
  • Fundraising brochures


  • E-newsletter graphics
  • Website graphics
  • Social media graphics

4) Provide on-going social media content development and production with daily and weekly posts on a variety of platforms including, but not limited to, Facebook, Instagram, Twitter, and Pinterest.  Content would include, but not be limited to:

  • Regular posts touting merchants’ expertise, products, news, etc.
  • Posts themed around major holidays
  • News from the Market
  • Seasonal Produce highlights
  • Product specials
  • Promote Market events including a campaign tied to the Market’s annual fundraiser
  • Share articles, videos, etc. that other people create about us
  • Spontaneous posts about the goings on at the Market
  • Content highlighting merchants, chefs and personnel of the Market and merchants
  • Posts to promote our programs (parking, shoppers’ concierge, etc.)
  • Facebook Live or Periscope cooking demos
  • Promote blog posts


The responding firm(s) must demonstrate the following capacity/expertise in their submission:

  1. Experience working with public institutions that need to reach a diverse clientele;
  2. Where partnering with one or more firms to meet the scope of work requirements, a demonstrated ability to coordinate partner and/or subcontracted firms to produce the client’s desired results;
  3. Staff capacity to respond to and turn around product required by the client on short notice;
  4. A track record of working with or on behalf of food-industry related clients;
  5. A local presence that will allow for frequent interaction with Market staff and merchant owners/employees;
  6. Experience with branding/aesthetic design processes that incorporate diverse stakeholder input;

The RTMC reserves the right to accept or reject any or all parts of the responding firm(s)’s proposal.  RTMC is not required to accept the lowest responsible bidder. 

About The Reading Terminal Market

One of America’s largest and oldest public food markets, Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Founded in 1892, the Market is located in downtown Philadelphia on the ground floor of a National Historic Landmark former railway terminal.  It covers an entire city block. A large portion of its approximately 80 local independent merchants offer fresh produce, meat, fish, and groceries, while others sell prepared and served foods such as breakfast, lunch, desserts and snacks.  A few merchants offer flowers, handicrafts, books and other merchandise.   The Market is now the most visited site in Philadelphia with over 6.3 million visitors annually.  The Market is managed by a not-for-profit management company that is a tenant of the Pennsylvania Convention Center Authority, owner of the historic Reading Terminal since 1990.  The Market is open Monday through Saturday from 8:00 AM until 6:00 PM and on Sundays from 9:00 AM to 5:00 PM.   

To apply, send proposals to Sarah Levitsky at This email address is being protected from spambots. You need JavaScript enabled to view it.

Sarah Levitsky – Director of Marketing and Special Events

Reading Terminal Market

51 North 12th Street

Philadelphia PA 19107

Include a statement of your relevant experience; your ideas on how to fulfill the objectives that are detailed above; and a portfolio of work that demonstrates your ability to meet the Reading Terminal’s above stated needs.

Deadline for submittals is Wednesday, June 8, 2016

Commemoration of Michael Holahan

Michael16 615x350

The Reading Terminal Market community will be celebrating the life and accomplishments of the late Michael J. Holahan who passed away on March 16, 2016.  The event will be held on April 7th at 6:30  PM (please enter from the 12th & Filbert St entrance).  The celebration will include remarks from those who knew and worked with Michael over the years, testimonials from the merchant community and a dinner afterwards.  Please join us to celebrate this remarkable man whose contributions to Reading Terminal Market have transformed our cherished market and will ensure its success for many years to come.


Please register to attend at 


Memorial contributions

Contributions towards the educations of Will, James and Isabella Holahan may be sent to:

Ameriprise Financial St. Pierre & Associates

c/o The Holahan Children

1000 Germantown Pike, Suite A1

Plymouth Meeting, PA 19462-2481

Now Showing: Movies at the Market

Be part of history and reserve your FREE ticket for one of Reading Terminal Market's newest events, Movies at the Market. Merchants will be available so you can enjoy some of Philly’s favorite foods and drinks.

This is more than just a movie screening. Enjoy dinner, drinks, and happy hour specials available for purchase from select merchants before and during the movie! Once a month from January through May we will show a different movie after hours in Reading Terminal Market's Center Court for FREE.

Totally immerse yourself in the atmosphere with a special dinner option offered only for the April and May screenings. For just $12.50 per person, you get the choice of fresh ground turkey, beef, or plump juicy shrimp for made-to-order tacos. Each order includes 3 tacos with a side of Mexican rice. Your meal will consist of ingredients by several vendors including Giunta’s, John Yi, City Kitchen, Iovine Brothers Produce, The Riehl Deli & Cheese Shop, and Condiment. Take full advantage your favorite Philly market for this great dinner and a movie idea. You’ll never have an experience quite like this at a movie theater!

Seats fill fast, so RSVP now to reserve your spot for one of Philadelphia's new favorite events!

RSVP now!

Find Merchant/Product

Market Blog

2016-05-26 146, 2016
Memorial Day Weekend means it’s officially the beginning of summertime! Whether you’re down the shore or, at home, there’s no better way to celebrate than with a classic American BBQ. Hamburgers, chicken kabobs, fruit salad…just name it. Reading Ter...
2016-05-03 123, 2016
Mother's Day is this Sunday. Chocolate Chip Day, a whole 'nother week away, on May 15. So it might seem like a week too early for a story about chocolate chip cookies in the Market. That is, unless you know who buys most of the chocolate chips that a...
2016-05-02 122, 2016
Although you should thank your Mother for all she does every day, Mother’s Day is your chance to go all out and show her how much you care! And what says, “I love you, Mom!” better than breakfast in bed? Nothing. That’s what. To start off Mother’s Da...
2016-04-13 103, 2016
The evening of Friday, April 22 marks the beginning of Passover. For those of you who observe the holiday, you know that you’ll have to say goodbye to leavened bread for eight days and say hello to matzo. Saying no to bread for a week may seem like ...
2016-03-28 87, 2016
Spring is officially here and it’s time to bring some sunshine into your cooking. With a new season comes new food, so say goodbye to frozen vegetables and hello to fresh produce. Beets, asparagus, artichokes, snap peas and more: spring has sprung. L...