Cooking Channel Ice Cream Truck Tour

Cooking Channel Ice Cream Truck Tour
Wednesday, July 28, 12th Street (across from Bassetts Ice Cream),
10am-6pm

Cooking Channel is celebrating its launch by traveling across the country in their customized Ice Cream Truck, and they have chosen Reading Terminal Market as the location for the Philadelphia stop on the tour!

The newly launched Cooking Channel has created a one-of-a-kind ice cream truck to satisfy fans’ cravings for summer’s most delicious ice cream flavors. Visitors to the ice cream truck tour stop will be treated to a scoop or two of their favorite flavor. Cooking Channel’s own Ching-He Huang of Chinese Food Made Easy will also be there to personally welcome fans to the Cooking Channel.

“After Cooking Channel’s successful launch, we wanted to celebrate with fans across the country with ice cream, a summertime favorite,” says Susie Fogelson, SVP Marketing, Creative Services & Brand Strategy at Food Network and Cooking Channel. “Along the way, in the spirit of what Cooking Channel is all about, we are partnering with local ice cream shops to give them the recognition they deserve within their communities. Visitors can also indulge in finding out more of what Cooking Channel is all about from some of the stars themselves. The idea is to engage and have fun with food people from the chefs to the enthusiastic eaters to the bloggers town by town.”

For more information about the Cooking Channel’s Ice Cream Truck, check out www.cookingchanneltv.com.